Una marca vertical nativa electronic (DNVB) se refiere a un negocio DTC que comenzó completamente online. Ejemplos de este modelo de negocio en España incluyen marcas de colchones populares como Marmota y Emma, que operan bajo el formato DTC, vendiendo sus productos directamente a los consumidores a través de sus plataformas on line.
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Desafíos: los marketplaces dificultan la creación de una marca en comparación con un ecommerce independiente. A menudo, no puedes tener acceso a las listas de tus clientes ni eres propietario de esos datos, y además tienes un Regulate limitado sobre el diseño y la presentación de tu tienda, lo que decrease tu capacidad para crear una identidad de marca sólida y diferenciada.
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Todo empresario de ecommerce exitoso sabe que la experiencia de envío puede ser determinante para la reputación de una marca.
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